Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the foundation for a long term Internet marketing strategy designed to place you well within the top of the major Search Enignes for you market sector. We perceive SEO as a Natural Evolution for a well constructed website. A good SEO strategy blends the Technical Aspect (on-page optimization) and the Human Aspect (off-page optimization) or the social aspect in a balanced manner.
Pay Per Click (PPC)
Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (SEO) and a Short Term Strategy (SEM).
A Link Building campaign refers to all the activities performed to get 'vote of approval' from other sites in the web. This vote of approval is reflected by the presence of incoming links to a site. Its a thumb rule of Search Engine ranking process that – more the number of incoming links, the higher the popularity of a website – which in turn means a better visibility and ranking.
Social Media Marketing
The fact is that our websites reside in the social space of web – and all the rules of civics applies to our website too. It is imperative that our website is perceived as a contributor of some value for the web citizens. Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.
Content is the at core of a site's marketing strategy. Content is at center of all the site related action – Sales, conversion, conversation, Ad revenue, Search Engine rankings and most important of all – traffic. But, are we talking about the site content for content marketing purposes?