Content is the at core of a site's marketing strategy. Content is at center of all the site related action – Sales, conversion, conversation, Ad revenue, Search Engine rankings and most important of all – traffic. But, are we talking about the site content for content marketing purposes?
Content marketing is also called Syndication marketing – because we let the consumer subscribe to our contents if they are interested and not push that in their face. The following contents can be utilized for marketing purposes ..
- Slides / Presentations
- White Papers
- Podcasts (Audio / Video)
- Press Release
- RSS feeds
These content formats utilize the most appropriate channel of distribution from where the viewers can consume them at their will. Every format in the above list has its own advantages and disadvantages iNowWeb has the expertise and experience to plan your content marketing campaign. It has an in-depth understanding of the nuances and drawbacks of each type of content – and which content is suited for what type of site and industry.
Why do you need Content Marketing?
Content reflects knowledge and knowledge is equal to expertise. Every buyer wants to be in good hands and seeks the most knowledgeable service provider. The content distributed through the different content channels represents the voice of your business and is basically a subtle form of advertisement – so if the content is compelling and serves a common cause, then you have got some very sincere listeners who are going to check out your business.
The traffic from the content marketing effort is more targeted and the conversion rate is much more because – your content has already tickled their curiosity and if you have a smart product or service, the sale is as good as through.